Blast from the Past: Revive Your Brand Language with Outdated Slang
Blast from the Past: Revive Your Brand Language with Outdated Slang
Outdated slang is making a comeback, as businesses seek to add a touch of nostalgia and relatability to their marketing campaigns. According to a survey by Sprout Social, 70% of consumers are more likely to engage with a brand that uses familiar language.
Benefits of Using Outdated Slang
- Increases brand awareness: By using rad and groovy terms, you can tap into the memories and emotions of your target audience, making your brand more memorable.
- Builds customer loyalty: Customers appreciate brands that understand and connect with their cultural references, fostering a sense of belonging and loyalty.
| Benefit | How to Do It |
|---|---|
| Increase brand awareness | Incorporate outdated slang into social media campaigns, email marketing, and website copy. |
| Build customer loyalty | Use outdated slang in customer service interactions, loyalty programs, and exclusive promotions. |
Challenges and Limitations
- Generational gap: While outdated slang may resonate with older generations, it may alienate younger audiences.
- Cultural differences: Outdated slang that is popular in one culture may be unfamiliar or offensive in another.
| Challenge | Mitigation Strategy |
|---|---|
| Generational gap | Use outdated slang sparingly and in a context that is relevant to all generations. |
| Cultural differences | Research the cultural background of your target audience before using outdated slang. |
Stories of Outdated Slang Success
- Nike: The sportswear giant revived the "Just Do It" slogan, which had been dormant for over a decade. The campaign was a huge success, tapping into nostalgia and motivating consumers to embrace an active lifestyle.
- Old Spice: The deodorant brand used outdated slang like "manly" and "swagger" in its advertising campaigns. This approach resonated with their target audience and helped to differentiate the brand in a crowded market.
How to Use Outdated Slang Effectively
- Use it sparingly: Outdated slang should be used judiciously, to avoid overwhelming or alienating your audience.
- Context is key: Ensure that the outdated slang you use fits the context and tone of your message.
- Test it out: Before launching a campaign that incorporates outdated slang, test it with a small audience to gauge their reaction and make adjustments if necessary.
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